Report- Android and iPhone make up 91 percent of mobile OS market share
Wednesday, March 07, 2012
Jumptamp, a leader in targeted mobile advertising, recently released its February MobileSTAT report that revealed Android and iPhone have a combined 91 percent share of the mobile OS market.
Jumptap network analyzed the data of more than 95 million monthly users and found both operating systems hit new peaks in January, with Android owning 58.8 percent and iOS 32.2 percent of the market.
“With Google activating 850,000 mobile devices daily, it’s no surprise that Android has continued to outpace every other OS on the market,” said Paran Johar, chief marketing officer at Jumptap. “What advertisers should take away from this data is the importance of advertising cross-platform. Both the Android and iOS operating systems continue to grow while the remaining competitors represent only a fraction of the market."
Apple, maker of the iPhone, is currently enjoying its domination of the digital tablet market. A recent report from Bloomberg reveals that it doesn't have an Android-based competitor with more than 5 percent of the market. Apple currently controls 73 percent of the market, with Samsung, Toshiba and Sony on its tail. Apple's lead could soon widen, as the Cupertino, California-based company is expected to showcase its newest tablet on March 7.
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