Financial service firms and social media explored
Friday, April 13, 2012
A new report from Corporate Insight reveals the most effective practices financial service firms can use when it comes to social media.
A leading provider of competitive intelligence and user experience research for financial institutions, Corporate Insight provided an overview of how Facebook, Twitter and other sites can be used to a company's advantage in its "Social Media Leaders" report.
“Over the past few years, the use of social media by financial services firms has increased exponentially,” said Alan Maginn, senior analyst and social media expert at Corporate Insight. “Social media is a critical way for companies to communicate with their clients, prospects and other targeted audiences on a personal level.”
Although social media can be an effective tool for a company that wants to reach consumers, consumer confidence is also a barometer as to how the economy and businesses in all industries are faring. The recent Consumer Price Index for All Urban Consumers from the Bureau of Labor Statistics revealed a 0.3 percent increase in March on a seasonally adjusted basis. Over the past year, the all items index grew by 2.7 percent.
Potential investors who have access to the internet and want to diversify their financial assets can participate in online stock trading.
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