BMW introduces new hybrid vehicles
Thursday, November 10, 2011
Bayerische Motoren Werke AG (BMW), which is a manufacturer of luxury vehicles, recently introduced 340-horsepower hybrid versions of its two most popular models, Bloomberg reports. Production of the new models should commence within the next few years, according to The Associated Press.
These cars are largely being produced in response to similar vehicles manufactured by Lexus, according to Bloomberg. Auto website Edmunds.com indicates that hybrids have accounted for 13 percent of the luxury car maker's 2011 U.S. sales, while less than 1 percent of Mercedes and BMW sales have been derived from this type of vehicle.
Next year, BMW will offer four vehicles that combine an electric motor and a six-cylinder motor, the media outlet reports. Lexus will have five hybrid vehicles.
"Lexus so far effectively had a monopoly on luxury-hybrid models," Jesse Toprak, vice president of industry trends at U.S. auto website TrueCar.com, told the media outlet. "Their dominance will be challenged for the first time."
Investors who utilize online stock trading might benefit from monitoring new product reports from luxury car markers such as BMW.
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