Nokia launches smartphone to compete with Apple, others
Friday, April 06, 2012
Nokia Oyj's future in the United States is at risk, and the company is working to offset any potential danger with the release of its new smartphone.
According to Bloomberg, the Lumia 900 runs Microsoft's Windows Phone software and will begin selling through AT&T. However, sales expectations for the Finnish company's new phone are low when compared with the numbers Apple recorded when it released its latest smartphone.
"This launch will set the tone for Nokia’s recovery,” Alex Spektor, an analyst at Strategy Analytics in Newton, Massachusetts, told the news source. “The U.S., since the rise of the iPhone, has become the most important market for mobile devices so success here is important for any vendor who wants to succeed on a global scale.”
Matthew Thornton, an analyst at Avian in Boston, said it is going to be an uphill fight for Nokia as it stands against Apple's iPhone, which is already a big hit among the U.S. consumer base.
It is yet to be seen how Nokia's stocks will fare with the launch of the new phone. Stocks fell on April 5, providing the Standard and Poor's 500 Index with its biggest weekly drop in 2012, according to a separate Bloomberg report.
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